Typography

Open Sans is Daft's official font used on our marketing collateral and web products. 

Open Sans Light (Weight: 300)

Open Sans Regular (Weight: 400)

Open Sans Semibold (Weight: 600)

Open Sans Bold (Weight: 700)

Montserrat Bold (Weight: 700)

Accessibility Note (1)

When creating assets using "Light (300)" font please be aware of minimum font-sizes. Only use the Light (300) weight for text equal or over 16pt. Any body text smaller than 16pt should be written with the Regular (400) font-weight.

Pairings

Create consistency across your designs by using the following combinations as references.

White/Light Grey

Background

Semibold

Header

Regular

Subheader

Light

Body

Dark Grey

Background

Bold

Header

Semibold

Subheader

Regular

Body

Blue

Background

Bold

Header

Semibold

Subheader

Regular

Body

Accessibility Note (2)

Always aim for contrast when creating your presentation, product or a document. Contrast of font sizes, font weight and even background and font colour. Whenever possible follow the Pairings as guidelines for your work.

Examples

Hierarchy and consistency is an important aspect on our brand. It is what helps our users understand all the information listed in a property advert and all the sections of our products and marketing collateral. See a few examples of how Typography (combined with Colour) can influence the hierarchy of information in assets:

Mobile Featured Property Card

Featured Mobile Card - Example.png

Rental Price Report Cover

Report Cover - Example.png

What's next?

Illustration

A picture is worth a 1000 words, that's why we are creating a set of customised illustrations to help you communicate your message.

Photography

Daft is the Irish leader when it comes to selling and renting properties. We use a combination of property and lifestyle images across our collateral.