Colours
Primary Colours
The primary colour palette reflects the Daft brand, marketing material and uniformity for users to recognise anything that is Daft.
Daft Blue
HEX: #4170C4
CMYK: 51, 33, 0, 23
Darker Grey
HEX: #333333
CMYK: 0, 0, 0, 80
White
HEX: #FFFFFF
CMYK: 0, 0, 0, 0
Primary Palette Guidelines
"Daft Blue" is used in our logo, across our ads, videos, print, digital collateral and B2B products.
"Darker Grey" is our main text colour across product and marketing. It is used as the main colour for headings and description of properties for example.
"White" is used in background color on homepage and property details.
Blue Palette
Our other shades of blue are used as alternatives to the Daft Blue where necessary such as buttons and overlay colours on photos.
Darker Blue
HEX: #30528F
CMYK: 66, 43, 0, 44
Dark Blue
HEX: #3560AB
CMYK: 69, 44, 0, 33
Daft Blue
HEX: #4170C4
CMYK: 51, 33, 0, 23
Light Blue
HEX: #638ACE
CMYK: 52, 33, 0, 19
Lighter Blue
HEX: #CBD8EE
CMYK: 15, 9, 0, 7
Lightest Blue
HEX: #F0F4FA
CMYK: 4, 2, 0, 2
Blue Palette Guidelines
“Green” is used only as an accent colour where necessary in our marketing collateral. It is not used in predominant backgrounds or typography.
“Daft Orange” is used exclusively as an element of the Daft logo. It should not be used anywhere else.
“Dark Blue”, “Medium Blue” and “Light blue" are used as alternatives to the primary Daft blue where necessary such as buttons and overlay colours on photos.
Monochromatic Palette
The Monochromatic palette is used across both Daft’s marketing and product.
Darker Grey
HEX: #333333
CMYK: 0, 0, 0, 80
Dark Grey
HEX: #717171
CMYK: 0, 0, 0, 56
Grey
HEX: #999999
CMYK: 0, 0, 0, 40
Light Grey
HEX: #BBBBBB
CMYK: 0, 0, 0, 27
Lighter Grey
HEX: #DDDDDD
CMYK: 0, 0, 0, 13
Lightest Grey
HEX: #F4F4F4
CMYK: 0, 0, 0, 4
White
HEX: #FFFFFF
CMYK: 0, 0, 0, 0
Monochromatic Palette Guidelines
“Darker Grey” is our main text colour across product and marketing. It is used as the main colour for headings and descriptions of properties for example.
“Dark Grey” is used as our secondary text colour in our marketing collateral and product. It is used for example for subheadings of properties.
“Grey” and “Light Grey” are used as our alternative text colours in our marketing collateral and for buttons and subheadings in our products.
“Lighter Grey”, “Lightest Grey” and “White” are used as background colours across all of our products and B2B websites.
Secondary Colours
The secondary palette is a reference for buttons, components and other elements used in the product side and a few elements of marketing.
Please try and stick to the primary colours where possible. These colours can be used for charts and other collateral.
Green
HEX: #00A652
CMYK: 65, 0, 33, 35
Daft Orange
HEX: #F5811B
CMYK: 0, 45, 85, 4
Secondary Colours Guidelines
“Green” is used only as an accent colour where necessary in our marketing collateral. It is not used in predominant backgrounds or typography.
“Daft Orange” is used exclusively as an element of the Daft logo. It should not be used anywhere else.