Colours

Primary Colours

The primary colour palette reflects the Daft brand, marketing material and uniformity for users to recognise anything that is Daft. 

Daft Blue

HEX: #4170c4

CMYK: 51, 33, 0, 23

Daft Grey '33

HEX: #333333

CMYK: 0, 0, 0, 80

White

HEX: #FFFFFF

CMYK: 0, 0, 0, 0

Primary Palette Guidelines

"Daft Blue" is used in our logo, across our ads, videos, print, digital collateral and B2B products. 

 

"Charcoal" is our main text colour across product and marketing. It is used as the main colour for headings and description of properties for example.

"White" is used in background color on homepage and property details.

Monochromatic Palette

The Monochromatic palette is used across both Daft’s marketing and product.

Daft Grey '33

HEX: #333333

CMYK: 0, 0, 0, 80

Grey '71

HEX: #717171

CMYK: 0, 0, 0, 56

Grey '99

HEX: #999999

CMYK: 0, 0, 0, 40

Grey 'CC

HEX: #CCCCCC

CMYK: 0, 0, 0, 20

Grey 'BB

HEX: #BBBBBB

CMYK: 0, 0, 0, 27

Grey 'DD

HEX: #DDDDDD

CMYK: 0, 0, 0, 13

Grey 'E9

HEX: #E9E9E9

CMYK: 0, 0, 0, 9

Grey 'EE

HEX: #EEEEEE

CMYK: 0, 0, 0, 7

Grey 'F4

HEX: #F4F4F4

CMYK: 0, 0, 0, 4

Grey 'F8

HEX: #F8F8F8

CMYK: 0, 0, 0, 3

Monochromatic Palette Guidelines

“Daft Grey '33” is our main text colour across product and marketing. It is used as the main colour for headings and description of properties for example.

“Grey '71” is used as our secondary text colour in our marketing collateral and product. It is used for example for subheadings of properties.

“Grey '99”,  “Grey 'BB”, “Grey 'CCand “Grey 'DD” are used as our alternative text colours in our marketing collateral and for buttons and subheadings in our products. 

“Grey 'E9”,  “Grey 'EE”, “Grey 'F4and “Grey 'F8” are used as background colours across all of our products and B2B websites.

Secondary Colours

The secondary palette is a reference for buttons, components and other elements used in the product side and a few elements of marketing. 

Please try and stick to the primary colours where possible. These colours can be used for charts and other collateral.

Green

HEX: #00a652

CMYK: 65, 0, 33, 35

Dark Blue

HEX: #284F94

CMYK: 42, 27, 0, 42

Daft Orange

HEX: #f5811b

CMYK: 0, 45, 85, 4

Medium Blue

HEX: #5F85CB

CMYK: 42, 27, 0, 20

Light Blue

HEX: #EFF4FE

CMYK: 6, 4, 0, 0

Secondary Colours Guidelines

“Green” is used only as an accent colour where necessary in our marketing collateral. It is not used in predominant backgrounds or typography.

 

“Daft Orange” is used exclusively as an element of the Daft logo. It should not be used anywhere else.

 

“Dark Blue”, “Medium Blue” and “Light blue" are used as alternatives to the primary Daft blue where necessary such as buttons and overlay colours on photos.

What's next?

Illustration

A picture is worth a 1000 words, that's why we are creating a set of customised illustrations to help you communicate your message.

Aa

Typography

An important aspect of our brand is how we communicate consistently with our brand font at all times.