Colours
Primary Colours
The primary colour palette reflects the Daft brand, marketing material and uniformity for users to recognise anything that is Daft.
Daft Blue
HEX: #4170c4
CMYK: 51, 33, 0, 23
Daft Grey '33
HEX: #333333
CMYK: 0, 0, 0, 80
White
HEX: #FFFFFF
CMYK: 0, 0, 0, 0
Primary Palette Guidelines
"Daft Blue" is used in our logo, across our ads, videos, print, digital collateral and B2B products.
"Charcoal" is our main text colour across product and marketing. It is used as the main colour for headings and description of properties for example.
"White" is used in background color on homepage and property details.
Monochromatic Palette
The Monochromatic palette is used across both Daft’s marketing and product.
Daft Grey '33
HEX: #333333
CMYK: 0, 0, 0, 80
Grey '71
HEX: #717171
CMYK: 0, 0, 0, 56
Grey '99
HEX: #999999
CMYK: 0, 0, 0, 40
Grey 'CC
HEX: #CCCCCC
CMYK: 0, 0, 0, 20
Grey 'BB
HEX: #BBBBBB
CMYK: 0, 0, 0, 27
Grey 'DD
HEX: #DDDDDD
CMYK: 0, 0, 0, 13
Grey 'E9
HEX: #E9E9E9
CMYK: 0, 0, 0, 9
Grey 'EE
HEX: #EEEEEE
CMYK: 0, 0, 0, 7
Grey 'F4
HEX: #F4F4F4
CMYK: 0, 0, 0, 4
Grey 'F8
HEX: #F8F8F8
CMYK: 0, 0, 0, 3
Monochromatic Palette Guidelines
“Daft Grey '33” is our main text colour across product and marketing. It is used as the main colour for headings and description of properties for example.
“Grey '71” is used as our secondary text colour in our marketing collateral and product. It is used for example for subheadings of properties.
“Grey '99”, “Grey 'BB”, “Grey 'CC” and “Grey 'DD” are used as our alternative text colours in our marketing collateral and for buttons and subheadings in our products.
“Grey 'E9”, “Grey 'EE”, “Grey 'F4” and “Grey 'F8” are used as background colours across all of our products and B2B websites.
Secondary Colours
The secondary palette is a reference for buttons, components and other elements used in the product side and a few elements of marketing.
Please try and stick to the primary colours where possible. These colours can be used for charts and other collateral.
Green
HEX: #00a652
CMYK: 65, 0, 33, 35
Dark Blue
HEX: #284F94
CMYK: 42, 27, 0, 42
Daft Orange
HEX: #f5811b
CMYK: 0, 45, 85, 4
Medium Blue
HEX: #5F85CB
CMYK: 42, 27, 0, 20
Light Blue
HEX: #EFF4FE
CMYK: 6, 4, 0, 0
Secondary Colours Guidelines
“Green” is used only as an accent colour where necessary in our marketing collateral. It is not used in predominant backgrounds or typography.
“Daft Orange” is used exclusively as an element of the Daft logo. It should not be used anywhere else.
“Dark Blue”, “Medium Blue” and “Light blue" are used as alternatives to the primary Daft blue where necessary such as buttons and overlay colours on photos.