Colours

Primary Colours

The primary colour palette reflects the Daft brand, marketing material and uniformity for users to recognise anything that is Daft. 

Daft Blue

HEX: #4170C4

CMYK: 51, 33, 0, 23

Darker Grey

HEX: #333333

CMYK: 0, 0, 0, 80

White

HEX: #FFFFFF

CMYK: 0, 0, 0, 0

Primary Palette Guidelines

"Daft Blue" is used in our logo, across our ads, videos, print, digital collateral and B2B products. 

 

"Darker Grey" is our main text colour across product and marketing. It is used as the main colour for headings and description of properties for example.

"White" is used in background color on homepage and property details.

Blue Palette

Our other shades of blue are used as alternatives to the Daft Blue where necessary such as buttons and overlay colours on photos.

Darker Blue

HEX: #30528F

CMYK: 66, 43, 0, 44

Dark Blue

HEX: #3560AB

CMYK: 69, 44, 0, 33

Daft Blue

HEX: #4170C4

CMYK: 51, 33, 0, 23

Light Blue

HEX: #638ACE

CMYK: 52, 33, 0, 19

Lighter Blue

HEX: #CBD8EE

CMYK: 15, 9, 0, 7

Lightest Blue

HEX: #F0F4FA

CMYK: 4, 2, 0, 2

Blue Palette Guidelines

“Green” is used only as an accent colour where necessary in our marketing collateral. It is not used in predominant backgrounds or typography.

 

“Daft Orange” is used exclusively as an element of the Daft logo. It should not be used anywhere else.

 

“Dark Blue”, “Medium Blue” and “Light blue" are used as alternatives to the primary Daft blue where necessary such as buttons and overlay colours on photos.

Monochromatic Palette

The Monochromatic palette is used across both Daft’s marketing and product.

Darker Grey

HEX: #333333

CMYK: 0, 0, 0, 80

Dark Grey

HEX: #717171

CMYK: 0, 0, 0, 56

Grey

HEX: #999999

CMYK: 0, 0, 0, 40

Light Grey

HEX: #BBBBBB

CMYK: 0, 0, 0, 27

Lighter Grey

HEX: #DDDDDD

CMYK: 0, 0, 0, 13

Lightest Grey

HEX: #F4F4F4

CMYK: 0, 0, 0, 4

White

HEX: #FFFFFF

CMYK: 0, 0, 0, 0

Monochromatic Palette Guidelines

“Darker Grey” is our main text colour across product and marketing. It is used as the main colour for headings and descriptions of properties for example.

“Dark Grey” is used as our secondary text colour in our marketing collateral and product. It is used for example for subheadings of properties.

“Grey and “Light Grey” are used as our alternative text colours in our marketing collateral and for buttons and subheadings in our products.

“Lighter Grey” “Lightest Grey” and “White” are used as background colours across all of our products and B2B websites.

Secondary Colours

The secondary palette is a reference for buttons, components and other elements used in the product side and a few elements of marketing. 

Please try and stick to the primary colours where possible. These colours can be used for charts and other collateral.

Green

HEX: #00A652

CMYK: 65, 0, 33, 35

Daft Orange

HEX: #F5811B

CMYK: 0, 45, 85, 4

Secondary Colours Guidelines

“Green” is used only as an accent colour where necessary in our marketing collateral. It is not used in predominant backgrounds or typography.

 

“Daft Orange” is used exclusively as an element of the Daft logo. It should not be used anywhere else.